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Why Minerals?
They are safe. They are natural. They are non-toxic. Ours are non-nano sized. They work without needing to be absorbed into your skin. And best of all, they provide reliable sun protection with no harm to humans or ocean life.
You Deserve a Better Sunscreen®
We formulate cruelty-free mineral sun care products that are safe for people, oceans, animals and the environment with no chemical actives – never had them, never will. We make sunscreen so good you’ll want to wear it!
Sunscreen Your Way®
Because the most effective sunscreen is the one you will actually wear. We believe that sunscreen can become a simple every day habit with easy-to-use products for the whole family. Sunscreen Your Way with our mineral sunscreen powders, lotions, balm, and lip oils. Or mix it up and use them all!
Every Day Easy
Change the way your family uses sunscreen.
Natural and safe. Clean and kind. Say Hello to sunscreen with no chemical actives. Safe to use on children 6 months and older.
Featured Articles
Sheer Genius SPF 50 Untinted Gets an Upgrade
Time flies! Nearly two years ago, we introduced our first sunscreen for the face that was not a powder, and you welcomed it with open arms. Sheer Genius SPF 50 Mineral Sunscreen + Moisture was reco...
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Keep your lips in shape all year-round
More than lip service. See how Sun Shine SPF 30 Protective Lip Oil protects as the seasons change.
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Brush on Block Touch of Tan vs. Translucent
Brush on Block Touch of Tan vs. the original Translucent: learn the difference to pick the shade that’s right for you.
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