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Why Minerals?
They are safe. They are natural. They are non-toxic. Ours are non-nano sized. They work without needing to be absorbed into your skin. And best of all, they provide reliable sun protection with no harm to humans or ocean life.
You Deserve a Better Sunscreen®
We formulate cruelty-free mineral sun care products that are safe for people, oceans, animals and the environment with no chemical actives – never had them, never will. We make sunscreen so good you’ll want to wear it!
Sunscreen Your Way®
Because the most effective sunscreen is the one you will actually wear. We believe that sunscreen can become a simple every day habit with easy-to-use products for the whole family. Sunscreen Your Way with our mineral sunscreen powders, lotions, balm, and lip oils. Or mix it up and use them all!
Featured Articles
Introducing Quick Stick SPF 40 Mineral Sunscreen
What could be more simple than a sunscreen stick? Easy to carry with you, even in water. Easy to apply--swipe, swipe, swipe, rub. Easy to reapply--at least every 2 hours. And that’s why Brush On Bl...
Read moreInternational Women's Day - #InspireInclusion
The theme of this year’s International Women's Day is #InspireInclusion, and seeks to help forge a gender equal world. Celebrate and promote it.
Read moreSunscreen Every Day Is Easier Than You Think
You know you should wear sunscreen every day. Your dermatologist and esthetician have told you, beauty editors, sunscreen companies, blogs and influencers have told you. But when it is January, fre...
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