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Why Minerals?
They are safe. They are natural. They are non-toxic. Ours are non-nano sized. They work without needing to be absorbed into your skin. And best of all, they provide reliable sun protection with no harm to humans or ocean life.
You Deserve a Better Sunscreen®
We formulate cruelty-free mineral sun care products that are safe for people, oceans, animals and the environment with no chemical actives – never had them, never will. We make sunscreen so good you’ll want to wear it!
Sunscreen Your Way®
Because the most effective sunscreen is the one you will actually wear. We believe that sunscreen can become a simple every day habit with easy-to-use products for the whole family. Sunscreen Your Way with our mineral sunscreen powders, lotions, balm, and lip oils. Or mix it up and use them all!
Every Day Easy
Change the way your family uses sunscreen.
Natural and safe. Clean and kind. Say Hello to sunscreen with no chemical actives. Safe to use on children 6 months and older.
Featured Articles
3 in 1: Moisturizer, Sunscreen & Skin Tint in One Simple Step
New 3-in-1 Sheer Genius Universal Tint SPF 50 Mineral Sunscreen + Moisture: moisturizer, sunscreen and skin tint in one simple step.
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Introducing Quick Stick SPF 40 Mineral Sunscreen
What could be more simple than a sunscreen stick? Easy to carry, easy to apply (just swipe, swipe, swipe, rub). Easy to reapply, every two hours.
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International Women's Day - #InspireInclusion
The theme of this year’s International Women's Day is #InspireInclusion, and seeks to help forge a gender equal world. Celebrate and promote it.
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