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Why Minerals?
They are safe. They are natural. They are non-toxic. Ours are non-nano sized. They work without needing to be absorbed into your skin. And best of all, they provide reliable sun protection with no harm to humans or ocean life.
You Deserve a Better Sunscreen™
We formulate cruelty-free mineral sun care products that are safe for people, oceans, animals and the environment with no chemical actives – never had them, never will. We make sunscreen so good you’ll want to wear it!
Sunscreen Your Way™
Because the most effective sunscreen is the one you will actually wear. We believe that sunscreen can become a simple every day habit with easy-to-use products for the whole family. Sunscreen your way with our mineral sunscreen powders, lotions, balm, and lip oils. Or mix it up and use them all!
Every Day Easy
Change the way your family uses sunscreen.
Natural and safe. Clean and kind. Say Hello to sunscreen with no chemical actives. Safe to use on children 6 months and older.
Featured Articles
Sunscreen Testing - What It Means To Consumers
Sunscreen must be tested for everything from SPF, to water resistance, broad spectrum, RIPT, microbiology, assay, and stability. Learn the facts.
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Summer Sunscreen Checklist – Things to Remember
As we approach Don’t Fry Day (the Friday before Memorial Day, and the official kick-off of summer), it is good to make sure you are well-prepared for the hot days ahead. So here are some things you...
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Here's what we're spinning to get in the warm weather mood. Listen on Spotify to our curated sunny playlist, Welcome to Summer.
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