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Begin your morning ritual with Sheer Genius Mineral Sun Protection + Moisture, available in both tinted and untinted formulations. The innovative formula delivers invisible, powerful defense against UV rays, free radicals, and blue light while maintaining optimal skin hydration. The non-nano zinc oxide technology provides comprehensive protection across all skin tones while diminishing the appearance of fine lines and wrinkles.
Complete your sun care routine with our signature SPF 50 Mineral Sunscreen Powder. The versatile powder offers convenient, on-the-go protection that can be easily applied and reapplied throughout the day, whether worn alone or layered over makeup. The lightweight, translucent formula provides shine control while soothing irritated skin and blurring imperfections. Enhanced with nourishing emollients to maintain skin hydration, the water-resistant formula provides dependable protection for up to 80 minutes.
Brush contains .12 Oz/3.4 G and should last 2-3 months with average daily use.
Sheer Genius contains 1.7 Fl Oz/50 ML and should last 3 to 3 ½ months with average daily use.
- Elevated sun protection in a powder form, because SPF 30 is perfect for daily protection, but sometimes you just need a little more.
- Powered by minerals for safe, effective sun protection that won’t leave a white cast.
- All day sun protection when you apply your Sheer Genius in the morning and touch up your SPF with Brush On Block.
- Kind to humans because we use mineral sunscreen actives, the only ones that the FDA has recognized as “generally safe and effective." Our formulas and brushes are great for sensitive skin, too!
- Kind to oceans: Our products use mineral sunscreen actives, so they are reef-friendly and accepted in areas that have sunscreen restrictions.
- Kind to animals: Our brushes are made with synthetic bristles and our products are vegan, cruelty-free and PETA approved.
- Proudly made in the USA: Brush On Block products are manufactured in the USA in FDA-inspected facilities.
Brush On Block SPF 50 Powder
Active Ingredients: Titanium Dioxide 6%, Zinc Oxide 21%
Inactive Ingredients: Bisabolol, Boron Nitride, Chamomile Flower Extract, Ethyl Ferulate, Hydroxyacetophenone, Iron Oxides, Lauroyl Lysine, Mica, Phenyl Trimethicone, Rice Bran Extract, Safflower Seed Oil, Silica, Sodium Dehydroacetate, Triethoxycaprylylsilane.
Sheer Genius SPF 50 Untinted
Active Ingredients: Zinc Oxide 12%
Inactive Ingredients: Allantoin, Aloe Barbadensis Leaf Juice Powder, Bisabolol, Butyloctyl Salicylate, Caprylic/Capric Triglyceride, Caprylyl Glycol, Ceteth-20, Cetyl Alcohol, Ethylhexylglycerin, Glycerin, Glyceryl Stearate, Hexylene Glycol, Isoamyl Laurate, Jojoba Esters, Lecithin, Lysolecithin, Methylpropanediol, PEG-75 Stearate, Phenoxyethanol, Phenylpropanol, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Pullulan, Pyrus Malus (Apple) Fruit Extract, Sclerotium Gum, Silica, Sodium Hyaluronate, Sodium Hydroxide, Squalane, Steareth-20, Tetrasodium Glutamate Diacetate, Tocopherol, Water, Xanthan Gum
Sheer Genius SPF 50 Universal Tint
Active Ingredients: Zinc Oxide 12%
Inactive Ingredients:
Allantoin, Aloe Barbadensis Leaf Juice Powder, Bisabolol, Butyloctyl Salicylate, Caprylic/Capric Triglyceride, Caprylyl Glycol, Ceteth-20, Cetyl Alcohol, Ethylhexylglycerin, Glycerin, Glyceryl Stearate, Hexylene Glycol, Iron Oxides, Isoamyl Laurate, Jojoba Esters, Lecithin, Lysolecithin, Methylpropanediol, PEG-75 Stearate, Phenyoxyethanol, Phenylpropanol, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Pullulan, Pyrus Malus (Apple) Fruit Extract, Sclerotium Gum, Silica, Sodium Citrate, Sodium Hyaluronate, Sodium Hydroxide, Squalane, Steareth-20, Tetrasodium Glutamate Diacetate, Tocopherol, Water, Xanthan Gum.
Brush On Block SPF 50 Powder
- Twist middle section left to open
- Tap brush to prime powder
- Remove cap and slide sleeve down
- Flick wrist to distribute powder to bristles
- Apply in circular motions
- Twist right to close
Sheer Genius SPF 50
After cleansing your face, apply Sheer Genius to your cheeks, forehead, nose, chin and neck. Using your fingers or our Sheer Genius Brush, blend the sunscreen into your skin in a circular motion until it disappears. Follow with makeup if desired.
Double Up!
A powerful duo of SPF lotion and powder that harness the power of minerals to keep your skin protected from the sun all day long.
“I love this duo! So far this is the only SPF 50 I’ve found that doesn’t make me look like a ghost. And I love having the powder in my purse to touch up my face.”
Katy S
Sheer Genius for Protection + Moisture
Hyaluronic acid, squalane and aloe keep your skin looking and feeling great, while antioxidants and zinc oxide make sure it stays that way!
Brush On Block Powder for easy SPF Reapplication
The self-dispensing brush makes refreshing your SPF protection so quick and easy that you’ll never skip doing it again.
Apply and Refresh
After cleansing your face, apply Sheer Genius to your cheeks, forehead, nose, chin and neck. Using your fingers or the Sheer Genius Brush (sold separately), blend the sunscreen into your skin in a circular motion until it disappears.
- Twist to Unlock Brush – Twist the tube to open, following the guide on the back.
- Prep the Brush – Remove the cap, slide down the sleeve, and give the bristles a gentle flick to release the powder.
- Check for Powder – Ensure powder is visible in the tips of the bristles.
- Buff It In – Apply directly to skin in circular motions, layering as needed.
