Sheer Genius Mineral Sunscreen + Moisture SPF 50

$ 36

The newest way to Sunscreen Your Way™--and our first with SPF 50 + daily moisturizing ingredients--introducing Sheer Genius. This two-in-one mineral formula provides invisible broad spectrum SPF 50 protection plus moisturizing ingredients to bring you a hydrating, SPF-step in your skincare routine. The "genius" is its use of non-nano zinc oxide for lightweight sun protection which goes on every skin tone absolutely sheer, no trace of white minerals. Protects skin from free radicals, HEV (blue) light, and is clinically proven to increase skin moisture levels, protect against pollution-induced free radicals and improve the appearance of fine lines--what's not genius about that? 

Sheer Genius also has some hidden superpowers! With great moisturizing ingredients like aloe, jojoba, apple extract, squalene and glycerin, it is an ideal daily facial moisturizer that helps reduce the appearance of fine lines and wrinkles, and soothe dry, irritated skin. Antioxidants mean less visible sun damage in the future. And then there's the sugar. Sheer Genius is packaged in a bioplastic tube made from sugarcane, and our sustainably produced Squalene is derived from sugarcane (not animal by-products). Finally, enjoy a little guilt-free sugar!

See product details below, and read our blog for more about the genius of Sheer Genius.

  • Provides broad-spectrum SPF 50 protection
  • Protects from HEV (blue light) exposure
  • Can replace moisturizer in your morning routine
  • Goes on sheer, no white residue
  • Leaves a natural finish that looks like your skin--not oily or shiny, not matte and dry
  • Reef-friendly, mineral sunscreen – no Oxybenzone, Octinoxate, Avobenzone or any other banned chemical sunscreen actives.
  • Gluten-free, Vegan and Cruelty-free
  • Sugarcane Bioplastic container is recyclable, and does not contain BPA. Sugarcane is a renewable resource, and in the growing process absorbs carbon dioxide. Using sugarcane bioplastics reduces use of fossil fuels.
  • Zinc Oxide is one of only two sunscreen active ingredients that the FDA labels  generally recognized as  safe and effective (GRASE), and is the only GRASE ingredient that provides broad spectrum protection (against UVA and UVB rays) on it’s own. It is also reef-friendly.

Active Ingredients: Zinc Oxide – 12%

Inactive Ingredients: Allantoin, Aloe Barbadensis Leaf Juice Powder, Bisabolol, Butyloctyl Salicylate,  Caprylic/Capric Triglyceride, Caprylyl Glycol, Ceteth-20, Cetyl Alcohol, Ethylhexylglycerin, Glycerin, Glyceryl Stearate, Hexylene Glycol, Isoamyl Laurate, Jojoba Esters, Lecithin, Lysolecithin, Methylpropanediol, PEG-75 Stearate, Phenoxyethanol, Phenylpropanol, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/
Sebacate, Pullulan, Pyrus Malus (Apple) Fruit Extract, Sclerotium Gum. Silica, Sodium Hydroxide, Squalene, Steareth-20, Tetrasodium Glutamate Diacetate, Tocopherol, Water, Xanthan Gum

After cleansing your face and applying any serums or oils you may use, apply a kidney-bean sized dollop to the back of your hand and then apply to all exposed skin on your face and neck. Don’t forget your ears! Blend in until it disappears. Follow with makeup if desired, and use your Brush On Block Mineral Powder Sunscreen as the final step of your routine.

Do I need another moisturizer when I wear Brush On Block Sheer Genius Mineral Sunscreen + Moisture SPF 50?
Most of us have found that we do not need an additional moisturizer when we use Sheer Genius. If your skin is especially dry, you may benefit from applying a little of our Nobody’s Perfect Daily Face Oil, or a moisturizer you like under your Sheer Genius. Do not apply moisturizer over your sunscreen, as it will not absorb as well.

Do I need to reapply Sheer Genius?
Yes. All sunscreens need to be reapplied every 2 hours when you are exposed to UV rays. You can choose to reapply Sheer Genius, or if you are wearing makeup or want to keep your hands clean, to apply a layer of Brush On Block Mineral Powder Sunscreen!

Does Sheer Genius contain:
Oxybenzone – No
Octinoxate- No
Parabens – No
Phthlates – No
Gluten – No
Homosalate – No
Avobenzone – No
Octocrylene – No
Animal By-products – No
Titanium Dioxide – No
Zinc Oxide – Yes

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