May is Skin Cancer Awareness Month, and for all the things we talk about every other month—ease of application, tints, formats, ingredients—every single one comes back to this. Skin cancer is the main reason we (and dermatologists) want every person to wear at least SPF 30 every day. It’s also the most common type of cancer.
It’s not pretty, and it’s not fun to talk about, but it’s real. In fact, by the age of 70, 1 in 5 people will be diagnosed with skin cancer.
The Most Common and Preventable Cancer
Here’s the part that gives us hope: according to The Skin Cancer Foundation, when caught early, the five-year survival rate for melanoma (the most dangerous type) is 99%. Those are great odds—but the key is early detection.
And prevention? It’s simple. Protect your skin from UV rays, every single day.
Early Detection Saves Lives
Monthly skin checks, annual dermatologist visits, and paying attention to any changes in your skin can go a long way. Even more important: giving your skin daily protection against UV exposure, especially when it’s easier than ever.
It’s Not Just About Cancer
Skin cancer is reason enough to wear sunscreen, but it's not the only reason. Sun exposure causes an estimated 80–90% of premature aging, according to The Skin Cancer Foundation. That means dark spots, fine lines, and wrinkles all show up sooner if you don't use SPF regularly.
Even if you’re feeling lucky when it comes to skin cancer risk, your future face will thank you for wearing sunscreen daily.
Start Young, Stay Protected
Good habits begin early, which is exactly why we created BOB KIDS. Kids’ skin is especially sensitive to UV damage, and sunburns in childhood can significantly increase their lifetime risk of skin cancer.
We know how tough it can be to get sunscreen on a wiggly, unwilling kid, so we made formulas that feel better and go on easier – for both of you.
Daily Habits Make the Difference
We believe the best sunscreen is the one you’ll actually wear. That’s why all of our formulas use mineral actives and are designed to be simple, skin-friendly, and easy to fit into your day. From morning moisturizers to refillable brush-on powders you can toss in a bag, our goal is to make sunscreen a habit – not a hassle.
But most importantly: we just want you to wear sunscreen every day – even if it’s not ours.
