When I started this business over a decade ago, I wasn't trying to invent another beauty product. I wanted to make sun protection an easy, everyday habit for everyone, because the best sunscreen is the one you actually use. When I developed Brush On Block, I faced a choice that would define our entire business philosophy. I had created what I knew was a genuinely superior powder sunscreen. I could charge premium prices to match the luxury brands, or I could price it honestly and let the product quality speak for itself.
I chose honesty. Because here's what I learned after years of formulation development and brush engineering: the best powder sunscreen doesn't need to cost $69 to deliver exceptional protection. What it needs is genuine innovation.
Today, our refillable mineral powder sunscreens reflect everything we believe in: formulation quality, innovative self-dispensing brushes, and sustainable packaging. From our clean mineral formulas to our refillable brushes, we've built our brand around one guiding principle: You Deserve a Better Sunscreen™.
Engineering Innovation: Why We Designed It Differently
As a mother of two active daughters, I spent years battling with goopy, greasy sunscreens that nobody wanted to wear. When my oldest developed an allergy to chemical sunscreens, I began learning what was really inside them, and what it might be doing to our skin and our oceans.
That was the beginning of Brush On Block. I fell in love with the idea of a sunscreen that was safe, effective, and most importantly, easy.
Our mineral powder sunscreen isn't just another product. It's a better way to think about sun protection. It's on-the-go, cruelty-free, reef-friendly, and designed to fit seamlessly into your life.
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The Pure Mineral Advantage: Why Formulation Matters Most
All of our formulas use 100% mineral active ingredients: zinc oxide and titanium dioxide. Mineral sunscreens are trusted by dermatologists and recognized by the FDA as safe and effective. With non-nano sized particles, they form a natural barrier on your skin to reflect and scatter UV rays, rather than absorbing them. Whether you use one product or combine favorites, you're fully protected.
Our powders are non-nano, PETA-certified vegan, cruelty-free, and reef-friendly, so they're as gentle on your skin as they are on the planet. Whether you choose our SPF 30 Mineral Powder (Translucent or Touch of Tan) for 97% UVB protection, or our SPF 50 for 98% protection, you can feel confident: every formula is clean, safe, and tested to FDA standards. Getting this level of protection with no white cast using mineral actives requires sophisticated science, not just mixing powders.
Which Brush-On Sunscreens Really Work? The Dispenser Makes the Difference
Here's where Brush On Block truly differentiates itself, with something you won't find in other brands' products or marketing materials. Our self-dispensing brush isn't just a brush. It's a patented, precisely engineered delivery system that took years to perfect. Many powder sunscreens on the market use off-the-shelf brush components, with generic dispensers that weren't specifically designed for mineral powder sunscreen delivery. The result? Inconsistent powder flow, brushes that get clogged, or brushes that fail after a few months of use.
We took the opposite approach: patent our own self-dispensing system and engineer it specifically for the density and flow characteristics of mineral powder. A quick twist- open, twist-close mechanism keeps the powder contained when not in use and ready when you are. This functional innovation is what makes our brush superior.
To apply, you simply twist to open, tap gently, and brush on the minerals. The soft, synthetic bristles are designed specifically for mineral powder delivery, and the engineering matters more than most people realize. They need to be dense enough to grip the powder but flexible enough to let it flow smoothly and distribute evenly across your skin. It's a precise balance that generic brushes don't achieve.
Other brands invest in fancy packaging and luxury branding. We made the opposite choice: engineer a component that actually impacts performance, not just shelf appeal. And when the powder runs out? You don't throw it away. You refill it.
The Refill Advantage: Reusable and Responsible
Our refill system is a small change that makes a big impact. Each refill drops into the base of your brush like a pod, quick, clean, and ready to go.
Here's something most people don't realize: many brush-on powder sunscreens are completely disposable. Once you're out of powder, you throw away the entire brush and buy a new one. Not only is this wasteful, it's expensive. You're paying for a new brush every single time.
Our refillable system means you invest once in a quality, engineered brush, then simply drop in replacement powder pods. Same performance, less waste, significant savings over time. It's the difference between designing for quarterly sales versus designing for years of use.
Every refill delivers a full replacement of SPF 30 or SPF 50 powder, keeping your favorite brush in rotation instead of the landfill. Refilling instead of replacing saves both plastic and money. It's one of the ways we honor the environment and live out our commitment to reduce, reuse, and recycle.
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Powder Sunscreen Comparison: What Really Matters When Choosing Quality
Premium doesn't have to mean overpriced. We know that comparable mineral powders can cost $69 or more, and some non-refillable options make you repurchase the entire brush unit every time. High prices don't always reflect better formulation or superior engineering. Sometimes you're paying for brand positioning, influencer partnerships, and luxury packaging that gets thrown away.
We choose to invest in formulation quality, dispenser and refill engineering, and quality control. The result is a superior product at a fair price that reflects actual value.
Every Brush On Block product meets the same FDA standards as the most expensive brands. You're paying for what matters: effective protection, sustainable design, and everyday usability. That's what we call honest pricing.
Quality Metrics That Matter: How We Measure Success
When evaluating powder sunscreen quality, focus on factors that affect actual protection, not marketing fluff. Here's what genuinely matters:
- SPF Testing Verification: All our products undergo independent laboratory testing following FDA protocols. Our SPF ratings aren't guesses—they're verified measurements based on clinical testing on human subjects.
- Dispenser Consistency: We perform QA testing on every component production to verify that the powder flows from the brushes so that you don't have to worry about proper dispensing.
- Stability Testing: Our formulations undergo stability tests to verify that active ingredients maintain potency throughout the product's shelf life. Powder formulations naturally offer stability advantages over liquids, but we test to confirm.
- Water Resistance Performance: Our 80-minute water resistance rating for all our powder products reflects actual testing, not theoretical claims. This matters for active users who need protection during sports or swimming.
The Best Powder Sunscreen: Making the Smart Choice
After more than a decade in mineral sunscreen innovation, our mission remains the same: to make sunscreen so good you'll want to wear it. And after using them daily on my own skin, I can state confidently that you don't need to pay premium prices for premium protection. The best powder sunscreen delivers three things simultaneously: effective UV protection through quality ingredients and formulation, consistent application through properly-engineered brushes, and honest pricing that makes daily use realistic. Brush On Block achieves all three because we prioritized them.
Superior formulation, product innovation, honest pricing. That's how we do it. That's how we've always done it. Your skin deserves the best protection. That doesn't mean the most expensive option. It means the best-designed solution at a fair price. Every single time.
