This is a pretty common question, so here a couple of tips to help you out! Before you begin applying, let’s make sure your brush is ready to go. Twist the brush open and, leaving the cap on, tap it firmly upside down 3-4 times. This fills the central tube with powder and helps assure its continued flow as you use it. Then, remove the cap, slide down the brush protector, and give the brush a flick with your wrist. You should be able to see a little powder in the brush now. You are ready to apply! To get a visual for how much product you want, buff your brush on the back of one of your hands, going over it 2-4 times. If you plan on being out in the sun for a while, go for four times, if you’re going to have a more “inside” type of day, two is fine. Compare your two hands, skin against the powder. The powdered hand is how you want your face to look immediately after you apply. Your face won’t stay matte for long since the powder combines with the oils on your face to give you a natural look. After a few times, you’ll get the feel for it and be able to tell when you’ve applied enough. And don’t forget, if you’re out int he sun, reapply every two hours!