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BOB KIDS - Start Good Sunscreen Habits Early

Brush On Block image of child reaching for BOB Kids

When I started Brush On Block, my goal was to make sunscreen easy for everyone to use every day. Most people don’t think twice about applying sunscreen when going to the beach or the pool. But we shouldn’t just use sunscreen at the beach or pool – we need to apply it EVERY day. The UVA rays that can lead to premature aging and skin cancer are present all hours of daylight throughout the year and can penetrate clouds and glass. Most people know that we are supposed to wear sunscreen daily, but they don’t, because it is greasy, messy and isn’t easy. I knew if we could overcome these common objections, then more people would wear sunscreen every day.

Over the years, I have found myself asking the question “how can we start good habits early with children, and teach them to wear sunscreen every day?” I realized that in order to do this, not only do we need to make sunscreen easy, we need to make it fun! I am proud to introduce our new BOB KIDS, featuring a SPF 30 Broad Spectrum mineral powder formulation in kid-friendly packaging. And, it offers the highest level of sweat and water-resistance allowed by the FDA for on-the-go active kids.

Our mineral sunscreen contains no harsh chemical sunscreen actives, is hypoallergenic, and won’t run in or sting eyes. Kids can’t resist our soft, fluffy, brightly-colored brush for a feel-good application. And the chunkier brush was designed with little hands in mind. Here’s hoping that your kids will start the healthy habit of wearing sunscreen daily!

 (Application of sunscreen on children should always be overseen by an adult. Babies younger than 6 months should avoid the sun as much as possible; consult a doctor before using sunscreen on them.)



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