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Why Minerals?
They are safe. They are natural. They are non-toxic. Ours are non-nano sized. They work without needing to be absorbed into your skin. And best of all, they provide reliable sun protection with no harm to humans or ocean life.
You Deserve a Better Sunscreen®
We formulate cruelty-free mineral sun care products that are safe for people, oceans, animals and the environment with no chemical actives – never had them, never will. We make sunscreen so good you’ll want to wear it!
Sunscreen Your Way®
Because the most effective sunscreen is the one you will actually wear. We believe that sunscreen can become a simple every day habit with easy-to-use products for the whole family. Sunscreen Your Way with our mineral sunscreen powders, lotions, balm, and lip oils. Or mix it up and use them all!
Every Day Easy
Change the way your family uses sunscreen.
Natural and safe. Clean and kind. Say Hello to sunscreen with no chemical actives. Safe to use on children 6 months and older.
Featured Articles
Here's what our staff is listening to this holiday season, we hope it helps you get in the holiday mood like it does for us. Listen on Spotify.
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Our Refreshed Brush Makes Its Debut!
It still packs the same broad spectrum SPF 30 mineral powder, but we've added some key improvements to make it easier to open and refill the brush.
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Sun Protection and Fall Sports
Kids are back in school participating in fall sports, adults are sitting in the stands, and sun protection is just as important as any other time.
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